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I started this summer off right by selling some cleverly framed fish at a repeat tourist friendly venue, then hanging my best framed abstracts and plantscapes at an amazing high volume venue in a convention center. People, you can find places to show your work, almost anywhere. Marketing yourself is not that hard for someone with reasonable motivation and intelligence. Mostly, just love what you do, and feel comfortable talking about it.
I next got a favor which I honestly asked for when even suggested. When you get to a point of good skill + tons of work it pays to be shameless, and ask everyone you trust who has connections or ever said they would help you to go ahead and help you. You have a ton of art at this point to barter for the favor anyways, and if you are good and seriously motivated they look at you like a young race horse ready to win, seriously. So my favor got me my first out of state show near NY, which looks great and sounds great, and IS great! In Seattle we have not nearly the amount of healthy profitable galleries as big cities like NY and LA, so out of state builds a resume nice. This show is getting only my very best smaller framed fish work, along with a nicely framed large centerpiece.
Next I utilized some social media to promote myself and mostly just new works. Facebook and most social media if used right can sell work. I got off my stubborness and made an artist page and an instagram account, these make perfect sense. Hashtag yourcity+art(ist) and all the styles you think are strong, and it can get you shows or patrons. Always only post/upload your best work, photo'd and cropped correctly with your watermark on it. Be consistent and steady, respond to comments, mention pieces are available, or where to view them. I am planning to create a gloriously slick and polished, yet simple website that will replace my current one, which a friend asked to do, and will trade for art since as he said "you dont have time, you should be painting" and he is 100% correct.
I am getting serious repeat patronage and repeat shows. The shows aka venues are people who like my work, you show for them enough and they see you evolve, and then they buy your work, possibly lots of work. These people own the venue, they can afford your work (if you dont ask gallery prices for normal patrons). Ive learned to price my better to best work reasonable but not cheap, but not insanely high. I have intentionally affordable (overly clever with cheap supplies and less time input) work and better oil paintings with polish, time and more intention spent. I frame my best work, but work in more standard sizes so i can swap out frames if a customer doesn't like it or wants a different one. Framing what you think is your best work (especially abstract) can be like a new high for you. For me at times it's like taking something gorgeous and adding SEXY! And if someone agrees with your idea of sexy it can make the right piece worth a month's rent.
Ive gotten very good at creating bios with special tailored text for the specific show, the art, venue and the neighborhood am i showing in. I always frame my bio, and have business card holder built in with all my social media info and a QR code for my website. For my highest end stuff I plan on having a QR code for online info for every single piece. When you are asking more than 500 for a piece it should look like you are working for it.
Do not ever forget the people who have acquired your work, and esp the ones who are collecting it. Ask if they'd like you to visit with a trunkload of new work that you think will look nice with what you know they already got. Or if they'd like a private visit to your gallery for some wine and cheese, or buy them a drink at a brewpub where your work is up, coffeeshop, etc.
Work what you got, and work it more the more you love it. And finally:
USE YOUR ART TO GET YOU WHERE YOU WANT TO BE.
As always, I love and respect you all for what you do. In many ways I create so I can be seen amoungst other creators, and that's you!
I next got a favor which I honestly asked for when even suggested. When you get to a point of good skill + tons of work it pays to be shameless, and ask everyone you trust who has connections or ever said they would help you to go ahead and help you. You have a ton of art at this point to barter for the favor anyways, and if you are good and seriously motivated they look at you like a young race horse ready to win, seriously. So my favor got me my first out of state show near NY, which looks great and sounds great, and IS great! In Seattle we have not nearly the amount of healthy profitable galleries as big cities like NY and LA, so out of state builds a resume nice. This show is getting only my very best smaller framed fish work, along with a nicely framed large centerpiece.
Next I utilized some social media to promote myself and mostly just new works. Facebook and most social media if used right can sell work. I got off my stubborness and made an artist page and an instagram account, these make perfect sense. Hashtag yourcity+art(ist) and all the styles you think are strong, and it can get you shows or patrons. Always only post/upload your best work, photo'd and cropped correctly with your watermark on it. Be consistent and steady, respond to comments, mention pieces are available, or where to view them. I am planning to create a gloriously slick and polished, yet simple website that will replace my current one, which a friend asked to do, and will trade for art since as he said "you dont have time, you should be painting" and he is 100% correct.
I am getting serious repeat patronage and repeat shows. The shows aka venues are people who like my work, you show for them enough and they see you evolve, and then they buy your work, possibly lots of work. These people own the venue, they can afford your work (if you dont ask gallery prices for normal patrons). Ive learned to price my better to best work reasonable but not cheap, but not insanely high. I have intentionally affordable (overly clever with cheap supplies and less time input) work and better oil paintings with polish, time and more intention spent. I frame my best work, but work in more standard sizes so i can swap out frames if a customer doesn't like it or wants a different one. Framing what you think is your best work (especially abstract) can be like a new high for you. For me at times it's like taking something gorgeous and adding SEXY! And if someone agrees with your idea of sexy it can make the right piece worth a month's rent.
Ive gotten very good at creating bios with special tailored text for the specific show, the art, venue and the neighborhood am i showing in. I always frame my bio, and have business card holder built in with all my social media info and a QR code for my website. For my highest end stuff I plan on having a QR code for online info for every single piece. When you are asking more than 500 for a piece it should look like you are working for it.
Do not ever forget the people who have acquired your work, and esp the ones who are collecting it. Ask if they'd like you to visit with a trunkload of new work that you think will look nice with what you know they already got. Or if they'd like a private visit to your gallery for some wine and cheese, or buy them a drink at a brewpub where your work is up, coffeeshop, etc.
Work what you got, and work it more the more you love it. And finally:
USE YOUR ART TO GET YOU WHERE YOU WANT TO BE.
As always, I love and respect you all for what you do. In many ways I create so I can be seen amoungst other creators, and that's you!
Spring forward and be prosperous
I have had a busy few months hanging and maintaining art shows around the city of Seattle, and getting ready for upcoming ones where the exposure is increasingly better and better. There are many spots that appeal to different kinds of styles, and the kind of presentation can be tailored to each for better effect. This also applies to who the clients are, focus on the ones who will be able to purchase your work.
I have so many directions and styles as an artist, I have seriously focused on figuring out which art works best where. I have a part time job that gives me access to new venues for art. But, if you want to get sales and paid well fo
New Years Shows
After the simultaneous loss of a close friend, having to move unexpectedly, and the holidays, I have had a hard time motivating to create new work or post my progress.
But I have several current and upcoming shows I should post.
Abstracts are at Geraldine's Counter in Columbia City Seattle WA until mid-late Jan '16.
Surreal Plantscapes are at Green Bean Espresso on Greenwood Ave in Seattle WA for month of January '16.
Machines are at Victrola Coffee on Capitol Hill in Seattle WA for month of January '16.
Bunnies and Pandas will be at Broadcast Coffee on Yesler Ave Seattle WA for Feb-March of '16.
Machines will be at Caffe Ladro in Issaq
Moving into the public
Starting to realize new techniques for getting exposure at the same time my effort in more traditional ways is paying off finally.
Theme Art: Having art pertinent to a themed venue (or environment) is a very key thing (eg. 'cafe heart' and you have heart paintings), for the theme is already set and you are merely enhancing their hard work. I have had good luck so far with several of my themed series. Mixing themes together makes them exponentially more likely to appeal to a place with a strong theme.
Tetris art: It is really convenient to paint in a fairly diverse range of sizes and shapes. Many of the more modern places I've shown have had
Jobs that support artists
This may seem weird after all I say about work and trying to follow my passion, but I went and got a job. The prefect job for an emerging artist.
I got a 3 day a week job (every other day off to paint) delivering organic food primarily to small, classy coffeshops and cafes... all of which have art on their walls for sale. These are also the types of venues that sell art to local collectors, and tend to be difficult to get art displayed in (they don't post calls for art and have little time to look over emails, and usually just let friends and associates hang art).
I don't have any serious thinking or stress in my job, it pays my bills, give
© 2016 - 2024 JohnPaulHunter
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Thank you for sharing your excellent, tried and true advice. You truly have worked hard and figured out a plan of artful success! Congratulations!!